I'm an experienced multi-channel editorial director, founder and brand and trend consultant with over 20 years experience working in print and digital media (Time Out, Lonely Planet Traveller, BBC Good Food, BBC Travel, Morrisons), having worked in the UK, Ireland and Dubai.

In 2016 I founded pebble, a sustainable lifestyle magazine which grew to millions of readers as well as large-scale eco-festivals, online events, client programming, a peer to peer digital community plus a highly engaged newsletter and social channels.

pebble was more than a publication; it was a movement. It was a space where we explored the beauty and depth of sustainable living, offering inspiration, guidance, and a sense of community to those striving to make a difference.

I exited it in 2022 and pivoted into consultancy, helping purposeful brands and non profits on a range of complex content projects and events, from delivering the first Sustainability Show in Manchester to reworking websites to creating toolkits for high level academics and governments at COP and producing and hosting a branded podcast series for Ecover.

I'm also the founder of Don't Miss...a new hyper-local, coastal media network focusing on what's on newsletters delivered via Substack, local news and podcasts. We are operating in two towns so far, Margate and Ramsgate in Kent.

In 2025 I've been named as one of the UK's Best Substacks.

And finally, I'm an author with three sustainable living books under my belt, one an Amazon bestseller. I hope there will be more to come.

When I'm not doing all of this, I'm slowly training in horticulture and permaculture, I love to wild swim and walk on the beach in Margate with my dog.